Our Values

Below are our values that we adhere to in order to provide the best all-round service to our customers.


  • Have the required capacity available. We’ll never over-promise or under-deliver.
  • Be customer focused and consumer aware.
  • Produce the quality demanded by consumers.
  • Work with logistical efficiency.
  • Have clear lines of category management and be quick and efficient in our decision making.
  • Invest in new product development and be open to new ideas.
  • Take our environmental responsibility seriously.
  • Ensure the right commercial proposition for our consumers.